Affirmation apps compared
Self Love, I am, ThinkUp and Mantra all show daily affirmations on iPhone. This table puts their prices, App Store privacy labels and widgets side by side. Every value comes from each app's US App Store listing, checked on 28 October 2026. Prices and labels change, so check the listing before you buy.
Disclosure: Self Love is made by the author of this page.
| Self Love | I am | ThinkUp | Mantra | |
|---|---|---|---|---|
| Developer | Tomas Rumian (Note Hero) | Monkey Taps | Precise Wellness LLC | Broftware House |
| App Store rating | New in October 2026 | 4.8 (737K ratings) | 4.7 (7.5K ratings) | 4.8 (34K ratings) |
| Yearly price | $29.99 with 7-day free trial | $59.99 | $39.99 | Several listed, $14.99 to $59.99 |
| Monthly price | $4.99 | $14.99 | $7.99 | $4.99 or $9.99 |
| Lifetime price | $59.99 | $149.99 | $79.99 or $99.99 | $74.99 |
| Privacy label: data used to track you | None (Data Not Collected) | Purchases, User Content, Search History, Identifiers, Usage Data | None listed | Identifiers |
| Privacy label: data linked to you | None (Data Not Collected) | Purchases, User Content, Search History, Identifiers, Usage Data, Diagnostics | None listed | Purchases, Location, Contact Info, User Content, Identifiers, Usage Data, Other Data |
| Privacy label: data not linked to you | None (Data Not Collected) | Contact Info | Health & Fitness, Purchases, Contact Info, User Content, Identifiers, Usage Data, Diagnostics | Location, Search History, Diagnostics |
| Home Screen and Lock Screen widgets | Both | Both | Not mentioned on the listing | Widgets mentioned, type not stated |
| Account | None, no sign-up | Not stated | Google and Facebook sign-in mentioned | Sign-in for cloud sync mentioned |
Privacy labels are self-reported by each developer and not verified by Apple. "Several listed" means the App Store shows more than one price for that plan type.
How they differ
- Privacy. Self Love is the only one of the four whose App Store label says Data Not Collected. I am and Mantra list data used to track you.
- Price. Self Love has the lowest lifetime price of the four and shares the lowest monthly price with Mantra. Mantra also lists some yearly plans below Self Love's $29.99. I am has the highest monthly and lifetime prices.
- Track record. I am, ThinkUp and Mantra have years of history and thousands of ratings. Self Love launched in October 2026.
- Language. Self Love's content is English only.
Try Self Love
Free to download, with four topics always free and widgets for the Home Screen and Lock Screen. No account.